I think it can confidently be stated that this beer is like a cock, and I will elaborate: As well as serving an official function, it also gives pleasure from its appearance. It is something I want near my mouth. It is fulsome, enticing, warming and compelling. You see it and you just want more. Have I overstretched the analogy? It looks almost coppery amber in colour with a bright white head and had excellent clarity and carbonation. It smells heavenly: pink grapefruit, lemon zest, pine, of green grassy herbs and redwood bark. The flavours are similar in the context of a silky, almost oily body that carried a blast of bitterness. It also has lush ripe stonefruit flavours of peaches and stewed apricots. It is sumptuous and carries a lengthy finish. In the same sitting I tried the winner of the West Coast IPA challenge and while it had its merits, it wasn’t nearly as remarkable as this beer. I want more. I will have more, but like cock, too much is never enough.
Sexism is something that really gets on my tits (my own tits, no one else’s). Everywhere in life, but particularly in the beer scene. I myself (and others even more so) have watched the New Zealand beer scene grow from next to nothing to a world-acclaimed industry. And I’ve played a very, very small part in helping it grow. So it makes me grumpy when I see people being excluded or demeaned. That’s not our schtick. That’s the big marketing people’s schtick. That’s Tui’s shtick. I’ve flagged other instances of sexism for various reasons. This one I’ve flagged because we can learn a very simple, concrete lesson from it:
If you’re not comfortable saying it about a man’s body, don’t say it about a woman’s, because it’s probably demeaning.