If there is one thing we can agree on, it is that good beer is in. Not just right now though, but for the future too. Yes, it’s here to stay. We are heading to the mainstream. I’ve seen the signs.
What signs are these you ask? Is it often quoted statistics of dubious origin that point to growth in the ‘craft’ sector, even as the beer market is dropping? Nope. Is it the rise of dedicated beer venues in all the major population centres of New Zealand? Nope. Is it the fact that even mediocre bars, restaurants and cafes frequently stock at least one line of good beer in their fridge (in Wellington anyway)? Nope.
No, for me the sign that we were truly going to made it was when I saw a bottle of good beer smashed in a gutter. It was about four years ago. I can’t remember if it was a bottle of Epic Pale Ale or Emerson’s Pilsner, but when I saw it I though “Yeah, we’ve made it. We’re grownups now.” And I’m not the only one to think this.
So I present to you now; proof that we have made it. Craft Beer on the Street: A Photo-Essay.
These photos were all taken on my Nexus 4, unarranged and presented in chronological order. Enjoy.
On a more serious note, I find myself very conflicted by empty bottles from breweries I love, just thrown around the streets. On the one hand it means small breweries are reaching a wider audience as time goes by. On the other hand it shows a lack of respect for the product, that you would dispose of it so carelessly. More importantly, it shows a lack of respect for the environment, which bugs the living shit out of me. Still, this I guess is the price of success.
On a less serious note, the thing that most interested me was the mix of beers that I found. The only entrant from the larger, more well known breweries is Tuatara. I expected to find some Epic or at the very least some Emerson’s. I think this selection is very indicative of Wellington right now. Certainly I’d be interested in seeing what sort of a selection other cities might come up with.
Maybe this should be a regular feature? I’ll keep taking bottle shots on the street. Feel free to send me your own photos of discarded bottles too.