Craft Beer on the Street

If there is one thing we can agree on, it is that good beer is in. Not just right now though, but for the future too. Yes, it’s here to stay. We are heading to the mainstream. I’ve seen the signs.

What signs are these you ask? Is it often quoted statistics of dubious origin that point to growth in the ‘craft’ sector, even as the beer market is dropping? Nope. Is it the rise of dedicated beer venues in all the major population centres of New Zealand? Nope. Is it the fact that even mediocre bars, restaurants and cafes frequently stock at least one line of good beer in their fridge (in Wellington anyway)? Nope.

No, for me the sign that we were truly going to made it was when I saw a bottle of good beer smashed in a gutter. It was about four years ago. I can’t remember if it was a bottle of Epic Pale Ale or Emerson’s Pilsner, but when I saw it I though “Yeah, we’ve made it. We’re grownups now.” And I’m not the only one to think this.

So I present to you now; proof that we have made it. Craft Beer on the Street: A Photo-Essay.

These photos were all taken on my Nexus 4, unarranged and presented in chronological order. Enjoy.


Looks like this Kereru Moonless Stout fell in with the wrong crowd…
Taken on Hania Street.

"I woke up in a Soho doorway, a Policeman knew my name!" Outside Gryphon Theatre, Vivian Street

“I woke up in a Soho doorway, a Policeman knew my name!”
Outside Gryphon Theatre, Ghuznee Street.

Evidence of a crime. Found outside Golding's. We don't stock Garage bottles, so it didn't come from us.

Evidence of the Crime.
Found outside Golding’s. We don’t stock Garage bottles, so it didn’t come from us.


This Stoke Amber has seen better days.
Near the Basin Reserve.

A rough night with some sailors?  The Wellington Waterfront.

A rough night with some sailors?
The Wellington Waterfront.

Honestly I don't have a joke for this one. Garage cans are like hen's teeth, and to see one crumpled on the street is surreal.  Khandalla.

Honestly I don’t have a joke for this one. Garage cans are like hen’s teeth, and to see one crumpled on the street is surreal.


Well Camouflaged
Spotted hiding in the bushes of a church carpark, Ellice Street.


‘The Aftermath’
Spotted in the wreckage of the Sevens on Vivian Street. I’m sure Ross would be proud.

On a more serious note, I find myself very conflicted by empty bottles from breweries I love, just thrown around the streets. On the one hand it means small breweries are reaching a wider audience as time goes by. On the other hand it shows a lack of respect for the product, that you would dispose of it so carelessly. More importantly, it shows a lack of respect for the environment, which bugs the living shit out of me. Still, this I guess is the price of success.

On a less serious note, the thing that most interested me was the mix of beers that I found. The only entrant from the larger, more well known breweries is Tuatara. I expected to find some Epic or at the very least some Emerson’s. I think this selection is very indicative of Wellington right now. Certainly I’d be interested in seeing what sort of a selection other cities might come up with.

Maybe this should be a regular feature? I’ll keep taking bottle shots on the street. Feel free to send me your own photos of discarded bottles too.

The Bottleneck

Moa Brews Up Fresh Controversy

So I noticed this piece pop on Stuff and thought it was worth sharing. I look forward to the comments…

Moa Brews Up Fresh Controversy

DYLAN JAUSLIN Last updated 15:43 11/07/2013
The advert in question.

The advert in question.

Blenheim based brewing company Moa, has attracted fresh accusations of sexism with  their latest print advertising campaign. The new ad (pictured), which has appeared in several men’s special interest magazines, features the legend “F*** bitches, get money” next to a bottle of beer and above the New Zealand Olympic logo.

Commentators on social media sites Twitter and Facebook have condemned the ads as “horribly misogynistic”. The phrase in question comes from the 1995 gangsta rap song Get Money, performed by rap group Junior M.A.F.I.A. and sung by late rapper The Notorious B.I.G. Gangsta rap is a genre famous for violent and sexist lyrics.

Twitter users have been lampooning the advert by suggesting Moa should start line of sexist t-shirts, using the #MoaTShirtIdeas hashtag and mash-ups of other Moa slogans. User @squirrel_fight tweeted “Because not everyone is a female person” #MoatshirtIdeas. This is in reference to another of Moa’s slogans.

Representatives of Moa were quick to step in and defend the advert. “Accusations of sexism are unfounded” said a Moa spokesman. “Despite sailing a little close to the wind in some previous marketing campaigns, we’ve never set out to offend anyone for the sake of cheap publicity… We would be shocked to think anyone would see this as part of our strategy,” he said.

Josh Scott, the Auckland-based alleged Head Brewer of Moa was also quick to respond: “It’s meant to be light-hearted and tongue-in-cheek. People take these things way too seriously. It’s not sexist. I asked my Mum”. Josh’s mother, Catherine Scott, Winemaker for the Allan Scott Winery and Blenheims foremost feminist thinker, was unavailable for comment.

Moa investor and CEO, Geoff Ross took a different approach when brushing off criticism. “We’re trying to build a brand here. We’re trying to create a sexy and stylish image for Moa,” says Ross. “Our beer is the domain of aspiring, affluent men… Women should realise the ad appealed Moa’s male market,” he said. 

“We want our brand to be synonymous with New Zealand.”

Ross also defended the advert, saying that “It rather neatly encapsulates the philosophy and approach of Moa since my involvement in the company.” Ross’s Business Bakery bought into Moa in 2010, after selling off New Zealand’s famous vodka brand 42 Below to Bacardi.

The question of sexism has remained unsettled. However fresh controversy surrounding the advert arose yesterday, when it fell into the hands of the Warner Music Group, who owns the rights to The Notorious B.I.G.’s music. Warner has accused Moa of infringing on their copyright of the Get Money lyrics and has demanded royalties for their use.

Moa was again quick to respond in their usual manner, by sending the Warner Group an insulting postcard. The card features an image of American nuclear test at the Pacific Marshall Islands, as well as an anti-nuclear stamp and a rude message in Maori.

Moa-Response-2-Portrait-Address-HiddenThe repose from the Warner Group has been one of confusion. “We don’t really understand,” said a junior Warner spokesperson. “Warner has never been complicit in the testing of atomic weapons. Frankly, it’s a bit of a non-sequitur.” He was also herd to ponder: “Are New Zealanders all this rude?”

 © BN Media.










So this is obviously a parody-piece. If you haven’t figured that out, then you’re probably a bit of a spanner. I would like to dedicate this post to The Civilian, one of the finest news parody sites I’ve ever seen.